Not The Target Market

Monthly Archive: January 2018

Stalking Your Customers

Recent CVS mailer (with black black blobs blocking personal info.)

You would think that a large corporation like CVS with, one assumes, a fair amount of resources and money to spend on advertising, could find someone who actually knows how to use variable data intelligently.

Instead they hire someone who sends out this. (more…)

A Jonah Day

Jonah Crab claws

A “Jonah Day” is called a Jonah Day because of Jonah in the Old Testament. To recap: Jonah refused to do what God wanted (go east to Nineveh to preach repentance.) Instead he rushed onto the first ship could find heading west. (more…)

The Case of the Missing Editor

Or I Can’t Believe This Moo Book Was Actually Published.

The young Moose, at 18 months, likes to read his books. At the moment he is a big fan of anything by Sandra Boynton, Chugga Chugga Choo Choo by Kevin Lewis and Who Goes Moo?, a touch and feel book published by Make Believe Ideas, Ltd., with no author credited. Probably they were too embarrassed by the final product to admit it came from anyone on their staff. (more…)

Strawberry Preserves from Heaven

The most fantastic strawberry preserves I’ve ever eaten were made by Mrs. W, my best friend’s mother. This was a long time ago. I was perhaps ten. Since then I’ve tasted other homemade strawberry preserves and countless brands of commercial ones. None of them matched Mrs. W’s with what I call that burst of early summer morning flavor – until yesterday. (more…)

Time to Re-Boot

When I first thought about writing this blog, the working title was Letters at Breakfast. I love letters – both writing them and receiving them. Lagging behind the curve as I do, I’m not sure if anyone else even thinks about letters. The world’s attention span seems to be 140 characters, and I get the impression that a letter in a stamped envelope may be rarer than a double blue super moon in a leap year with five Friday the thirteenths.

Ages ago when I was young (even before the idea of email; before Mark Zuckerberg was born; before texts, and Snap this and Instant that), letters in the mailbox were not all that plentiful. Still, they came along from time to time, and I could maintain a bit of hope. (more…)