Not The Target Market

Monthly Archive: March 2018

School Shootings and Loneliness

Listening to the school kids who walked out of class to protest gun violence, or the kids who marched on the Boston Statehouse to demand more gun control, I was struck by several thoughts. One was that it’s wonderful to be passionate and idealistic and want to change the world at a global level. Another was that doing something loudly on a grand scale always feels good. You sense you are doing something important. (more…)

O Summer! Where Art Thou?

The ground is white. The trees are white. The sky is white. None of this is surprising as we’ve had three nor’easters in 10 days. Looking out, you would be perfectly reasonable in concluding it was the middle of January rather than the middle of March. (more…)

Pictures of Perfection Make Me Sick and Wicked*

The pressure to have a perfect house, perfect garden and perfect children used to arrive only once a month with the latest home/lifestyle magazine. The beauty of these old-style guilt trips was that they were eminently ignorable and small-scale. Only a few “perfect” families, houses or gardens were on display each month. And when you tossed the magazine, you were done with them. (more…)

More Creepy Data and Useless Marketing

Since the last time I wrote on poor marketing another really bad use of data has landed in my mailbox.

The state representative for this area of Massachusetts sent me a “Happy Birthday” postcard. Why? I have never met this man. Despite his picture on the card, I wouldn’t know him if I tripped over him. He certainly has never met me. Furthermore, I have never voted for him. As I am sure he doesn’t give a rat’s ass about me, a birthday card (with his picture on it) seems a little weird.  (more…)