Not The Target Market

Monthly Archive: July 2017

There are Yankees and then there are The Yankees

Recently The Son, who has always been independent minded, posted a picture of himself and The Moose. The Moose was dressed in a Yankee’s shirt and there was an immediate outcry because of all the teams the immediate and extended family supports – the Red Sox, the Nats, the Giants, the Cubs, the Mets, the Twins – the Yankees are not among them. (more…)

Better Be Without Sense Than Misapply It As You Do*

In Memory of JANE AUSTEN, youngest daughter of the late Revd GEORGE AUSTEN, formerly Rector of Steventon in this County. She departed this Life on the 18th of July 1817, aged 41, after a long illness supported with the patience and the hopes of a Christian. The benevolence of her heart, the sweetness of her temper, and the extraordinary endowments of her mind obtained the regard of all who knew her and the warmest love of her intimate connections. Their grief is in proportion to their affection, they know their loss to be irreparable, but in their deepest affliction they are consoled by a firm though humble hope that her charity, devotion, faith and purity have rendered her soul acceptable in the sight of her REDEEMER. (Jane Austen’s epitaph in Winchester Cathedral)

Jane Austen died 200 years ago today. Much has already been written about her and so much more is pouring forth in commemoration of this anniversary. A great deal of it is complete nonsense and utter rot. (more…)

We’re All Marketers Now

The pressure to have a perfect house and perfect garden and perfect children used to arrive only once a month or so with the home or food or gardening or parenting magazines.

The beauty of these old-style guilt trips was that they were eminently ignorable and small-scale. Only a few “perfect” families or houses or gardens were on display each month. And when you tossed the magazine, you were done with them. (more…)